The broad objectives of the scheme, inter-alia, include:

• To enhance marketing capabilities & competitiveness of the MSMEs.
• To highlight the competencies of MSMEs.
• To update MSMEs about the prevalent market scenario and its impact on their activities.

Under the Scheme, it is proposed to provide marketing support to Micro, Small & Medium Enterprises through following activities:

• Organizing International Technology Exhibitions in Foreign Countries by NSIC and participation in International Exhibitions/Trade Fairs.
• Organizing Domestic Exhibitions and Participation in Exhibitions/ Trade Fairs in India:
• Intensive Campaigns and Marketing Promotion Events

For detailed information on scale of assistance on Freight charges, Space rent, Airfare, etc. for different types for enterprises, please refer to this link. http://msme.gov.in/Marketing_Assistance_Scheme.pdf

Implementation of the scheme
Ministry of MSME shall implement the scheme through National Small Industries Corporation (NSIC) which shall carry out the various activities under the Scheme through its offices located all over the country.

Procedures for application

The applications/proposals for seeking assistance under the scheme shall be submitted directly to NSIC, with full details and justification. The consolidated proposal shall be put up before the Screening Committee, for consideration. The Screening Committee shall examine and consider the proposals, keeping in view the eligibility conditions and other criteria laid down under the scheme.

1. Unit having valid permanent registration with Directorate of Industries/ District Industry Centre.
2. The selection of small/ micro manufacturing units would be done by MSME-DIs as per display product profile, theme of the fair and space availability.
3. Micro & Small manufacturing enterprise can avail this facility only once a year
4. Only one person of the participating unit would be eligible for subsidy on airfare.

5. The participating units under MSME India stall at International Trade Fairs/ Exhibitions has to pay 50% of space rental charges of booked space (min. 6 sq.mtr.) by enterprises of General categories through MSME-DIs by a DD favouring PAO (MSME), New Delhi at least one month advance of the commencement of the event. In addition to this, selected units can book more space in multiple of 1x3 sq.mtr. on pro-rata basis and make payment accordingly. However, Women, SC&ST entrepreneurs & entrepreneurs from North Eastern Region need not to pay space rental charges.

6. The representatives of the participating units are required to carry and manage the samples (to and fro including custom clearance etc.) for display under MSME India stall at the International Trade Fairs/ Exhibitions.

Contact

Zonal Offic
NSIC Limited
Shri Anil Kumar Sharma NTSC Okhla Complex,
Zonal General Manager
Okhla Industrial Estate,
New Delhi-110020
Tel: 011-26382707,
Fax: 011-26921561
Email: zgmnorthII@nsic.co

Branch office:
H. No.132, HIG-II Flat,
Shri Manoj Gaur
Indirapuram, MDDA Colony,
Branch Manager
GMS Road,
Dehradun – 248 001 (Uttranchal)
Tel: 0135-6451005
Email: bokashi@nsic.co.in, bodehradun@nsic.co.in,