It is a non-profit organization, which represents a number of organizations in the handlooms and handicrafts sector, by acting as an apex body for them. It focuses on policy advocacy activities aimed at increasing the domestic market for handloom and handicrafts products, eventually resulting in better living standard of craft workers. Some of its key activities include identifying the gaps in the policy regimes, and developing an advocacy framework to address those gaps, addressing the gaps pertaining to the health and safety of workers and helping the craft producers to access the market.